Instagram is definitely the platform of 2019, with lots of exciting new features and new ways for businesses to use it. But with all these changes, here are some key tips to keep your page engaging and exciting for your audience.
1. Post when your followers are online. A simple way of knowing when they are online is to look at your insights. The audience tab will tell you what day of the week and what time your followers are most active on Instagram…
2. Give your grid some personality. In other words, make sure you branding comes across in your Instagram feed. People will spend more time on accounts that are consistent and easy on the eye. You can do this by choosing a colour scheme or always using the same filter.
3. Consider working with a professional photographer or videographer. Even though Instagram is giving more room for spontaneity in its stories, in feeds the most engaging content is quality photos and videos. So, if you feel like you don’t have the photo-taking skills to show your business at its best, consider hiring a professional photographer to help you constitute a library of quality images of your products, your services and yourself.
4. Test out Stories. With over 500 million daily active users, Stories are the most popular content on Instagram. So be brave and try to post on Stories. Start with a couple of posts a week and increase it when you feel more comfortable. And remember to use hashtags in Stories too so your Stories can be discovered by people who don’t know you.
5. Post videos, even simple non-produced ones or boomerangs. Time spent on Instagram watching videos, particularly in Stories, has increased by 80% since a year ago. If you feel your videos are not professional looking enough or not as on-brand as you’d like, start by posting them in Stories.
6. Request comments. A great way to improve engagement and for your posts to be seen by more people is to prop your followers to leave comments. You can ask them to tag a friend or ask them a question. Keep it natural: no need to do this in every post though.
7. Organise a contest. This is an easy way to get brand advocates. Ask them to use a customized hashtag when sharing photos or to mention friends in the comments of your post. Just remember to double-check the legalities of running contests in your country.
8. Include hashtags in every post, you can use up to 30 hashtags but start with at least 5 and the sweet spot is 9. Hashtags are the secret to being discovered. 60% of Instagram users discover new products on Instagram and 72% have bought a product after viewing a brand’s post.
9. Use emojis, 50% of comments and captions have emojis. They have a number of advantages, including being searchable and making long captions more digestable. Just make sure the emojis you select are appropriate and don’t have any other meanings...
10. Track and learn with analytics. Be sure to review your Instagram insights regularly, they can tell you whether your followers match your actual target customer and they can tell you which posts are performing best. This can help you recalibrate your content so that you post more similar content to the best performing posts.
I hope this helps you navigate the world of Instagram more easily. Do get in touch if you would like some more in-depth Instagram training.