Digital Marketing 101 for entrepreneurs

Learn the basics to managing strategically and efficiently your digital marketing! 

I am organising a workshop designed for entrepreneurs, giving you tips and tools to do it yourself or to ask the right questions when hiring a partner. 

This three-hour workshop will help you: 

  • Better understand the digital marketing spectrum
  • Decide which channels are best for your audience
  • Set up a content strategy
  • Understand how to make the most out of your digital marketing budget
  • Decide what to do in-house and what to outsource
  • Understand what your agency should be doing and make them accountable to you

I will be running this workshop on the following two dates: 

  • Tuesday 13th June 10am-1pm 
  • Monday 17th July 10am-1pm

Cost is £65 per person and includes coffee and cake!

I have chosen a really nice, homely and informal venue - Somers Town Coffee House
60 Chalton St, Kings Cross, London NW1 1HS. It is just 5 mins walk from Euston or King's cross. 

If you would like to find out more about it or to book fill in the contact form or feel free to email me at claire@masterdigital.co.uk. 

4 lessons in video marketing from some of the most successful publishers

They say a photo is worth a thousand words, well a study by Forrester estimates that a video is worth 1.8 million words! Video marketing is not just a trend, it is here to stay. But the way we consume video changes constantly, mobile consumption of videos increases by 100% each year.

So here are 5 tips learned for top video creators to make your videos more successful

1 – Make your video audio independent

It is important to think about how viewers are consuming your videos. Often they watch videos on the move, while travelling on the bus for example. In many situations, they don’t want to turn the sound on to watch a video. So it is a good idea to make your videos viewable with no sound. A common way of solving this issue is to add subtitles to your videos. This way viewer can watch your video with or without sound.

Popular publishers such as 5-minutes crafts do this well.


2 - Make your videos short

A study shows that 38% of consumers view videos over 5 minutes in length, but 56% view videos under 5 minutes. Also, 5% of viewers stop watching a video after 1 minute and 60% by 2 minutes. So the lesson is keep your videos under 2 minutes if possible.

Now This is a great example of successful short videos. Most nuggets of news last under a minute.


3 – Give a good reason to click through

You don’t want your consumer journey to finish at watching your video, so give a good reason to viewers to click through to your website. Tasty does this very well, as viewers watch a short video of a recipe and need to click through to the website to get the full recipe. You can add a link to your website above your video on Facebook or add a call to action at the end of your video.


4 - Show people, not just products

Many of the most popular YouTube channels are by vloggers. People love watching them, their personality and their quirks. So don’t be shy, you might find that your most successful videos will be the ones you are featured in!

A great example, is one of the UK’s top bloggers, Cupcake Gemma, she keeps some of her bleeps in the final cut of her blog posts, which shows her fun side.

Contact us if you would like to learn more about marketing your videos yourself. 

#MasterCourses : Taking on the Google Adwords Fundamentals certification

On the Master Digital blog I thought I could be the guinea pig for some of the online courses and exams out there to help you decide which ones might be relevant to you and your business and to give you some tips and advice you might find useful if you decide to take these courses.

So I decided to start with Google AdWords and the first exam you need to pass to become Adwords certified is Google AdWords Fundamentals.

Why would you want to be Google AdWords certified? Well first of all, so you can brag about it, obviously! As a small business studying for the exam will teach you a lot about running your own online advertising campaigns. And if you are an agency it will earn you the Google Partner badge, which gives you a number of benefits (including being searchable on the Google Partner website and access to exclusive events and training).

Preparing for the exam

Google offers a great course, which is divided in digestible chunks on their Academy for Ads website. You will be able to access it once you are registered as a Google Partner (you don’t need to have the badge to be a partner – but you don’t have as many benefits as with the Badge!). The Google Partners AdWords Fundamentals course only takes 1 hr 30 min – in theory – and is divided into 19 five minute sections. I would recommend allowing 3 hours to complete the course path and even more if you are taking notes or if you are not familiar with Google AdWords.

Google also gives access to exam study guides to prepare for the exam. For AdWords Fundamentals there are 4 lessons including a PDF download that summarizes most of the topics that need to be understood for the exam.

A big mistake you could make would be to just complete the course and follow immediately with the exam. But the exam is presented in a very practical way, so you need to understand more than just the theory to take it. So I would recommend creating an AdWord account, playing around with it, creating a campaign and some ad groups to get a more practical understanding of how it works.

Taking the exam

You can access it though your Google Partner page. You have two hours to answer 100 multiple choice questions and you pass with a score over 80%.

My advice would be to take your time - 2 hours is a lot! So take the time to read the questions and answer choices a few times, take a peek at your notes ( don’t tell them I told you that…they never said it was closed book exam…).

Some questions are based on theory and your knowledge of the Adwords jargon. For example – “Which of these is a benefit of online advertising” or “How is your Quality Score measured?”

But a lot of questions take practical examples like “Ross wants to spread the word about his video game blog, what campaign type should he use?”. That’s why you can’t just get away by simply doing the course, you need a real understanding of AdWords.

And if it’s all too much for you today, you can take the course again one week later. So no pressure!

The verdict

Google Adwords fundamentals is a great way to get you up to speed with all the functionalities and options AdWords has to offer if you already have some basic knowledge of it and have already run some basic campaigns. Google has put together a fantastic, easy to digest course, which I would qualify as “for intermediates” as there is a lot of jargon and some terms can be rather confusing for beginners.

Now that I have the AdWords Fundamentals Certificate, next stop for me is one of the AdWords Advertising exams in order to become AdWords certified. Wish me luck!

If you would like to take a more personalised approach to learning Google AdWords, contact us at Master Digital.