5 must use digital marketing tools for small businesses

I would like to share with you 5 free or low-cost digital marketing tools I always recommend to my clients. During my training sessions, I share lots of tips, tricks and free tools that make my clients’ lives easier. And these 5 tools are some of the ones my clients get most excited about. They improve their branding, productivity and help them get leads through social media.

1.      Canva

Best for: Branding and consistency

Canva is a fantastic graphic design tool for non-designers. It is free to use and the platform is all online. I recommend it for creating any designs you don’t want to pay a graphic designer to do. They offer templates for all social media formats, from Facebook covers to Instagram posts and Twitter banners. You can also create your own infographics, flyers, menus, etc…

Canva is very easy to use as it is drag and drop. And you can upload your logo and any images from your computer. It offers beautiful fonts and lots of icons for your designs. Once your design is complete, just download it to your computer. It is also automatically saved on the platform. All you might have to pay for are premium templates, icons and images.

2.      Google Keyword Planner

Best for: SEO and blog topic research

Originally Google Keyword Planner was created for preparing Google Adword campaigns. But it is also useful for researching keywords and blog topic ideas.

In order to access Keyword Planner, you will first need to set up a Google Adwords account. You don’t need to pay anything or run any ads to get access.

Researching priority keywords is important because you can use them strategically in the content of your website to optimise it for search engines. Google Keyword Planner comes in handy because it provides you with insight on your keywords and it suggests other keywords related to them. It will tell you the average monthly searches and how tough the competition is.

If you are looking for new blog topics or ideas for new pages of content for your website, you can click on the Ad Groups Ideas tab, which suggests ways of grouping keywords and might give you some inspiration. 

3.      Pocket

Best for: Saving time when creating content

You can either download the Pocket app on your phone or install the Google Chrome extension on your browser.

Pocket is a very useful bookmarking app because it lets you save interesting pages or articles you read throughout the week or when you are on the bus on your way to a meeting. And then when you are creating your weekly or monthly content you can go back to all those interesting articles you have read recently and plan to share them on your social media platforms.

You can also label different content, for example work or personal, or according to the different topics you want to cover on your platforms.

4.      Later

Best for: Instagram productivity

Later lets you schedule posts for your Instagram account from your computer. Why does this help productivity? If your photos are on your computer or you want to retouch then it is easier to access them there. Additionally, most of us are quicker at typing on a keyboard than a phone touchscreen. You can also save lists of hashtags, meaning you don’t have to retype them for every post.

Later is best used both on your computer and on your phone. So, start by signing up on your computer and then download the app and sign in.

Instagram doesn’t let third party applications automatically post on the platform, but Later makes it a lot simpler for you. When it is time for one of your scheduled post to be posted, you will receive a notification on your phone and all you need to do is approve your post and it goes up.

Later is free for up to 30 posts a month so definitely worth a try!

5.      Manage Flitter

Best for: Getting leads through Twitter

Manage Flitter has a free version but I recommend upgrading to the premium version, which costs under £10 a month.

This Twitter management tool has a few great features. First it lets you type in a Twitter handle and see all of their followers, who you can easily follow back. This means that you could choose one of your competitors and follow all the account that are interested in them.

Another useful feature is the Bio and Tweet search engine, which has keyword searches and advanced searches such as location or minimum number of followers. It means you can search for accounts in your target market or who are talking about a specific topic. For example, a wedding florist might search for bio with the word “engaged” in it or tweets with the words “wedding planning”.


I hope you will find these tools helpful! Let me know what you think of them and please contact me if you would like to learn more digital marketing tips and tools.