4 lessons in video marketing from some of the most successful publishers

They say a photo is worth a thousand words, well a study by Forrester estimates that a video is worth 1.8 million words! Video marketing is not just a trend, it is here to stay. But the way we consume video changes constantly, mobile consumption of videos increases by 100% each year.

So here are 5 tips learned for top video creators to make your videos more successful

1 – Make your video audio independent

It is important to think about how viewers are consuming your videos. Often they watch videos on the move, while travelling on the bus for example. In many situations, they don’t want to turn the sound on to watch a video. So it is a good idea to make your videos viewable with no sound. A common way of solving this issue is to add subtitles to your videos. This way viewer can watch your video with or without sound.

Popular publishers such as 5-minutes crafts do this well.

2 - Make your videos short

A study shows that 38% of consumers view videos over 5 minutes in length, but 56% view videos under 5 minutes. Also, 5% of viewers stop watching a video after 1 minute and 60% by 2 minutes. So the lesson is keep your videos under 2 minutes if possible.

Now This is a great example of successful short videos. Most nuggets of news last under a minute.

3 – Give a good reason to click through

You don’t want your consumer journey to finish at watching your video, so give a good reason to viewers to click through to your website. Tasty does this very well, as viewers watch a short video of a recipe and need to click through to the website to get the full recipe. You can add a link to your website above your video on Facebook or add a call to action at the end of your video.

4 - Show people, not just products

Many of the most popular YouTube channels are by vloggers. People love watching them, their personality and their quirks. So don’t be shy, you might find that your most successful videos will be the ones you are featured in!

A great example, is one of the UK’s top bloggers, Cupcake Gemma, she keeps some of her bleeps in the final cut of her blog posts, which shows her fun side.

Contact us if you would like to learn more about marketing your videos yourself.